Website copywriting quotation template
Website copywriting quotation template: a messaging session, home page copy, inner pages priced per page, search titles and an extra revision round.
Templates by industry
- Messaging session and tone of voice notes
- Home page copy
- Inner page copy, per page
- Search titles and descriptions, per page
- Extra revision round
Preparation guide
Example workflow
Confirm scope and quantities
Example: start with "Messaging session and tone of voice notes", confirm the required quantity and client inputs, then agree completion criteria for each item.
Review and approve the quotation
Confirm acceptance evidence for "Extra revision round", all line quantities, exclusions and quote validity with the customer, and retain the approved version.
Deliver and prepare billing
Deliver the activity log, results with reporting periods and data sources, and a list of next actions. When the agreed milestone is complete, prepare an invoice using actual quantities and approved changes.
Website text is usually the last thing to arrive and the thing that holds a launch back. A copywriter who quotes by the page, rather than by the word, gives the client a price that does not move when a page needs a few more sentences. This template starts with a session to agree what the business wants to say and how it should sound, prices the home page apart because it carries the most weight, and adds the search titles and descriptions every page needs.
Fields to prepare
- Deliverables and line items
- Messaging session and tone of voice notes, Home page copy, Inner page copy, per page, Search titles and descriptions, per page, Extra revision round: specify the planned quantity and delivery scope for each item.
- Messaging session and tone of voice notes
- Say what the session produces, such as three key messages and a short tone of voice note the client approves.
- Home page copy
- State the sections the home page includes and how many rounds of changes are part of the price.
- Inner page copy, per page
- List the inner pages by name and the length each is expected to be, so a much longer page can be flagged early.
- Search titles and descriptions, per page
- Count one title and one description per page, written to the length that search results show.
- Extra revision round
- Bill an extra round only after the included rounds are used, and name the page it applies to.
- Channels and activity volume
- List the accounts, sites or campaigns and the number of publishing, analysis or optimization tasks.
- Period and reporting basis
- Set the service period, comparison baseline, client-supplied data and report delivery date.
- Scope to agree
- Price pages rather than words, say how many revision rounds each page gets, and agree who supplies facts, product details and approvals.
Before sending
- Does “Messaging session and tone of voice notes” say what is included and what quantity the price assumes?
- Would the customer read “Home page copy” the way you do, including what it leaves out?
- Can you still honour the price of “Inner page copy, per page” on the last day the quotation is valid?
Show 5 more
- Does “Search titles and descriptions, per page” say what is included and what quantity the price assumes?
- Would the customer read “Extra revision round” the way you do, including what it leaves out?
- Identify whether media spend, paid tools and content production are included.
- Base acceptance on agreed work and reports without treating a ranking or revenue result as a guaranteed deliverable.
- Check quote validity, the customer approval method and payment milestones.
Worked example with sample figures
The figures below are invented to show how the template adds up: 5 lines in USD, with an example tax rate of 8%.
| Item | Quantity × unit price | Amount |
|---|---|---|
| Messaging session and tone of voice notes | 1 × $400.00 | $400.00 |
| Home page copy | 1 × $650.00 | $650.00 |
| Inner page copy, per page | 6 × $220.00 | $1,320.00 |
| Search titles and descriptions, per page | 7 × $25.00 | $175.00 |
| Extra revision round | 1 × $150.00 | $150.00 |
| Subtotal | $2,695.00 | |
| Sales tax (8%) | $215.60 | |
| Total | $2,910.60 | |
Quoted net amount $2,695.00, sales tax $215.60, quoted total $2,910.60.
What the document must show
The details a quotation has to show, and why each one matters, are set out in the guide below.
The sales tax depends on where the work is supplied, so set the rate that applies to your customer before sending.
Official rate reference: US government: state and local taxes
Full requirements: How to write a quotation: format, example and checklist
Frequently asked questions
The client wants the copy translated as well. Is that part of this quotation?
No. Translation is separate work, usually priced per word by a translator. Name it in the notes as excluded, or add it on its own lines if you arrange it.
Who checks the facts in the copy?
The client. You write from the material supplied, and the client confirms prices, claims and legal statements before the pages go live. Say so in the notes.
How is the sales tax worked out on this quotation?
The worked example above uses an example rate of 8%: $215.60 on a net amount of $2,695.00, for a total of $2,910.60. The editor recalculates all three when you change a quantity, a price or the country.
Is this template free?
Yes. You can fill in this template and print it or save it as a PDF without an account, and there is no payment step and no watermark on the document. Saving it to your account and downloading Excel or Word files need a free account.
Can I use it in another language or currency?
Yes. The document language can be set to any of 33 languages, and changing the country setting updates the currency, the date format and the tax rate.
Read next
Reading for the Website copywriting quotation template: How to write a quotation: format, example and checklist and Quotation vs invoice: differences and timing. The VAT and GST calculator adds tax to your quoted prices.