Marketing agency invoice

Invoice for Monthly retainer, Content production, Media spend.

Templates by industry

  • Monthly retainer
  • Content production
  • Media spend

Preparation guide

Separate management work from media spend and define channels, reporting periods and the metrics to report.

Deliverables and line items
Monthly retainer, Content production, Media spend: record the quantities actually supplied and the service period.
Channels and activity volume
List the accounts, sites or campaigns and the number of publishing, analysis or optimization tasks.
Period and reporting basis
Set the service period, comparison baseline, client-supplied data and report delivery date.
Scope to agree
Keep the agency fee and the media spend on separate lines, and state the reporting cycle and the measure of success.
  • Identify whether media spend, paid tools and content production are included.
  • Base acceptance on agreed work and reports without treating a ranking or revenue result as a guaranteed deliverable.
  • Match completed work to the order or approval record, and confirm the payment due date and amounts already received.

  1. Confirm scope and quantities

    Example: reconcile the approval and work record for "Monthly retainer" to establish the quantity for this invoice.

  2. Record delivery and acceptance

    Check completion for every line, including "Media spend". Deliver the activity log, results with reporting periods and data sources, and a list of next actions.

  3. Send the billing record

    Send the final charges, delivery reference and due date to the customer, then reconcile payment against the invoice number.

What the document must show

A an invoice is easier to approve and to file when these details are on it.

  • Your business name, address and registration or tax number
  • The customer's name and address
  • Issue date and a document number you do not reuse
  • Each line item with quantity, unit price and amount
  • Tax shown separately from the net amount, and the total payable
  • Payment terms: due date, bank details or accepted payment methods

sales tax depends on where the work is supplied, so set the rate that applies to your customer before sending.

Official rate reference: US government: state and local taxes

Frequently asked questions

Marketing agency invoice: what should it include?
Start with the line items this template already carries — Monthly retainer, Content production, Media spend — and replace them with what you actually supplied. Then check the required details above, especially the document number and the separated tax amount.
How is tax calculated on this template?
sales tax depends on where the work is supplied, so set the rate that applies to your customer before sending. The editor keeps the net amount, the tax and the total apart, and recalculates all three when you change a quantity, a unit price or the country setting.
How should I number invoices?
Use one unbroken sequence per business, never reuse a number, and issue a credit note rather than deleting an invoice you have already sent.
Is this template free?
Yes. Editing and PDF export are free with an account; there is no payment step and no watermark on the document.
Can I download it as Excel, Word or PDF?
Yes. The spreadsheet and the Word file download straight from this page, and the spreadsheet keeps its formulas, so changing a quantity updates the tax and the total. For PDF, open the template and use Print / PDF.
Can I use it in another language or currency?
Yes. The document language can be set to any of 33 languages, and changing the country setting updates the currency, the date format and the tax rate.