Web design quotation
Build a web design quotation with wireframes, responsive pages and design handoff. Define scope and revisions before turning approved work into an invoice.
Templates by industry
- Wireframe design
- Responsive page design
- Design handoff
Preparation guide
Example workflow
Confirm scope and quantities
Example: start with "Wireframe design", confirm the required quantity and client inputs, then agree completion criteria for each item.
Review and approve the quotation
Confirm acceptance evidence for "Design handoff", all line quantities, exclusions and quote validity with the customer, and retain the approved version.
Deliver and prepare billing
Hand over approved versions and a file manifest, confirming usage scope and completed revisions. When the agreed milestone is complete, prepare an invoice using actual quantities and approved changes.
A web design quotation prices the look of a site before anyone writes code, and that is where most disputes start: the client expects working pages, the designer delivers design files. This template makes the boundary visible. Wireframes, responsive page designs and the handoff to developers are separate lines, so the client can see how many unique pages and screen sizes are included and whether building the site is part of this quote.
Fields to prepare
- Deliverables and line items
- Wireframe design, Responsive page design, Design handoff: specify the planned quantity and delivery scope for each item.
- Wireframe design
- Say how many page types the wireframes cover; a blog post template counts once, however many posts follow.
- Responsive page design
- Name the screen sizes you design for, such as phone, tablet and desktop, and how many revision rounds each page gets.
- Design handoff
- State the file format and tool of the handoff, and whether a style guide or component library comes with it.
- Quantity and output format
- Record pages, images, word counts or running time, final file formats and whether editable source files are included.
- Review and usage scope
- Specify the draft approver, revision rounds, intended media and duration, and who supplies third-party assets.
- Scope to agree
- Define unique pages, responsive layouts and design handoff formats, and specify whether coding is included.
Before sending
- Does “Wireframe design” say what is included and what quantity the price assumes?
- Would the customer read “Responsive page design” the way you do, including what it leaves out?
- Can you still honour the price of “Design handoff” on the last day the quotation is valid?
Show 3 more
- Agree when a change of direction after draft approval becomes additional work.
- Check separately whether editable sources and final delivery files are included.
- Check quote validity, the customer approval method and payment milestones.
Worked example with sample figures
The figures below are invented to show how the template adds up: 3 lines in USD, with an example tax rate of 8%.
| Item | Quantity × unit price | Amount |
|---|---|---|
| Wireframe design | 6 × $60.00 | $360.00 |
| Responsive page design | 1 × $95.00 | $95.00 |
| Design handoff | 2 × $1,200.00 | $2,400.00 |
| Subtotal | $2,855.00 | |
| Sales tax (8%) | $228.40 | |
| Total | $3,083.40 | |
Quoted net amount $2,855.00, sales tax $228.40, quoted total $3,083.40.
What the document must show
The details a quotation has to show, and why each one matters, are set out in the guide below.
The sales tax depends on where the work is supplied, so set the rate that applies to your customer before sending.
Official rate reference: US government: state and local taxes
Full requirements: How to write a quotation: format, example and checklist
Frequently asked questions
Does a web design quotation include building the site?
Not unless it says so. If you also build the pages, add development as separate lines or send a second quotation, so the client can compare it with other developers.
Who pays for fonts and stock images?
Licences bought for the client are usually passed on at cost. Name them on a line of their own, or say in the notes that the client buys them.
How is the sales tax worked out on this quotation?
The worked example above uses an example rate of 8%: $228.40 on a net amount of $2,855.00, for a total of $3,083.40. The editor recalculates all three when you change a quantity, a price or the country.
Can I change the layout and colour?
Yes. The editor offers other layouts and a document colour for the printed page. Changing them moves no figure: the lines and totals stay as they are, and the PDF, Word and Excel files follow the layout you pick.
Can I email it to the customer?
Yes, from your own mail app. With a free account, the editor’s download menu offers Email this document, which opens your mail app with a message about the document already written. QuoteBill sends nothing itself, so save the PDF and attach it before you send.
Read next
Reading for the Web design quotation: How to write a quotation: format, example and checklist and Quotation vs invoice: differences and timing. The VAT and GST calculator adds tax to your quoted prices.