SEO audit quotation

Quote for Crawl error audit, Keyword research, Page optimization recommendations.

Templates by industry

  • Crawl error audit
  • Keyword research
  • Page optimization recommendations

Preparation guide

Separate management work from media spend and define channels, reporting periods and the metrics to report.

Deliverables and line items
Crawl error audit, Keyword research, Page optimization recommendations: specify the planned quantity and delivery scope for each item.
Channels and activity volume
List the accounts, sites or campaigns and the number of publishing, analysis or optimization tasks.
Period and reporting basis
Set the service period, comparison baseline, client-supplied data and report delivery date.
Scope to agree
Define the crawl URL scope, keyword research subjects, recommendation format and whether implementation is included.
  • Identify whether media spend, paid tools and content production are included.
  • Base acceptance on agreed work and reports without treating a ranking or revenue result as a guaranteed deliverable.
  • Check quote validity, the customer approval method and payment milestones.

  1. Confirm scope and quantities

    Example: start with "Crawl error audit", confirm the required quantity and client inputs, then agree completion criteria for each item.

  2. Review and approve the quotation

    Confirm acceptance evidence for "Page optimization recommendations", all line quantities, exclusions and quote validity with the customer, and retain the approved version.

  3. Deliver and prepare billing

    Deliver the activity log, results with reporting periods and data sources, and a list of next actions. When the agreed milestone is complete, prepare an invoice using actual quantities and approved changes.