Logo design quotation
Quotation template for logo and brand designers: logo concept sketches, vector logo production and logo usage guide. Download it as Excel or Word.
Templates by industry
- Logo concept sketches
- Vector logo production
- Logo usage guide
Preparation guide
Example workflow
Confirm scope and quantities
Example: start with "Logo concept sketches", confirm the required quantity and client inputs, then agree completion criteria for each item.
Review and approve the quotation
Confirm acceptance evidence for "Logo usage guide", all line quantities, exclusions and quote validity with the customer, and retain the approved version.
Deliver and prepare billing
Hand over approved versions and a file manifest, confirming usage scope and completed revisions. When the agreed milestone is complete, prepare an invoice using actual quantities and approved changes.
Before any sketch exists, the client wants to know what they will see and when: how many design directions are shown, how many rounds of changes follow, and which files arrive at the end. This template answers those three questions with three lines, the concepts, the final vector artwork and a short usage guide. Independent designers and small studios use it for start-ups, shops and associations that need a mark they can print, embroider and show on screen.
Fields to prepare
- Deliverables and line items
- Logo concept sketches, Vector logo production, Logo usage guide: specify the planned quantity and delivery scope for each item.
- Logo concept sketches
- State the number of concepts presented, for example three directions, and that one of them is chosen for development.
- Vector logo production
- List the files delivered, such as SVG, EPS and PDF in color and black and white, plus PNG files for screens.
- Logo usage guide
- Describe the guide’s extent, such as four pages covering clear space, minimum size, colors and incorrect uses.
- Quantity and output format
- Record pages, images, word counts or running time, final file formats and whether editable source files are included.
- Review and usage scope
- Specify the draft approver, revision rounds, intended media and duration, and who supplies third-party assets.
- Scope to agree
- Specify concept options, revision rounds, vector originals, color variants and the scope of the usage guide.
Before sending
- Does “Logo concept sketches” say what is included and what quantity the price assumes?
- Would the customer read “Vector logo production” the way you do, including what it leaves out?
- Can you still honour the price of “Logo usage guide” on the last day the quotation is valid?
Show 3 more
- Agree when a change of direction after draft approval becomes additional work.
- Check separately whether editable sources and final delivery files are included.
- Check quote validity, the customer approval method and payment milestones.
Worked example with sample figures
The figures below are invented to show how the template adds up: 3 lines in USD, with an example tax rate of 8%.
| Item | Quantity × unit price | Amount |
|---|---|---|
| Logo concept sketches | 1 × $450.00 | $450.00 |
| Vector logo production | 1 × $60.00 | $60.00 |
| Logo usage guide | 5 × $1,500.00 | $7,500.00 |
| Subtotal | $8,010.00 | |
| Sales tax (8%) | $640.80 | |
| Total | $8,650.80 | |
Quoted net amount $8,010.00, sales tax $640.80, quoted total $8,650.80.
What the document must show
The details a quotation has to show, and why each one matters, are set out in the guide below.
The sales tax depends on where the work is supplied, so set the rate that applies to your customer before sending.
Official rate reference: US government: state and local taxes
Full requirements: How to write a quotation: format, example and checklist
Frequently asked questions
When do the rights to the logo pass to the client?
Write it in the quotation, for example on full payment of the final invoice; until then the concepts are for review only. How rights are transferred differs between countries, so check the rules where you work.
What if the client rejects all the concepts?
Say in advance what happens: a new round of concepts at a stated price, or ending the job with the concept fee paid. Clients accept the rule more easily when it was written down before the first presentation.
Are trademark searches part of the design fee?
Most designers exclude them and suggest the client asks a trademark professional. Write the exclusion in the notes, so it is clear that the fee covers design work and not a legal search.
How is the sales tax worked out on this quotation?
The worked example above uses an example rate of 8%: $640.80 on a net amount of $8,010.00, for a total of $8,650.80. The editor recalculates all three when you change a quantity, a price or the country.
Can I change the layout and colour?
Yes. The editor offers other layouts and a document colour for the printed page. Changing them moves no figure: the lines and totals stay as they are, and the PDF, Word and Excel files follow the layout you pick.
Read next
Reading for the Logo design quotation: How to write a quotation: format, example and checklist and Quotation vs invoice: differences and timing. The VAT and GST calculator adds tax to your quoted prices.