Sponsorship Agreement
An agreement between a sponsor and the party it sponsors: the rights granted, a fee schedule worked out from percentages, deliverables, brand-use rules, exclusivity, termination and the labelling of sponsored content.
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Country versions
- International
- United States *
- United Kingdom *
- Korea *
- Japan *
- Germany *
* check with local advice
A template, not advice.
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What it is
A sponsorship agreement sets out what a sponsor pays and what the sponsored party gives back. The sponsored party can be an event, a sports team, a club, a channel, a publication or a project. The sponsor pays a fee, or provides goods and services, and in return receives rights: a name in the title of the event, a logo on materials, a stand, social media posts, access to participants. Because both sides rely on promises about visibility and money, the agreement should say exactly what is delivered, by when, and what happens if it is not.
This template lets you choose whether you are the sponsor or the sponsored party and writes the clauses from either side. Rights and deliverables are tables you fill in. The fee is a total plus a payment schedule in percentages: the form turns each percentage into an amount, adds them up and warns you when they do not total 100. Further clauses cover exclusivity (none, one category or sole sponsor), the rules for using each other's names and logos, labelling of sponsored content, insurance, a conduct clause, termination and what happens if the event is cancelled. The country versions change the governing law and the signing marks and point to the local rules on hidden advertising.
When to use it
- A business sponsors an event, team, club, channel or publication and wants the exchange written down.
- You run an event or a channel and have found a sponsor who wants specific visibility.
- The sponsor wants exclusivity in its category, or a title sponsorship.
- Sponsored content will be published by creators or influencers and must be labelled.
How to fill it in
- Say whether you are the sponsor or the sponsored party, then enter both sides.
- Describe what is sponsored and the start and end dates.
- List the rights granted, one per row, with details and quantities.
- Enter the total fee and split it into milestones as percentages; check that the schedule adds up to 100.
- Add deliverables with dates, choose exclusivity, brand rules, labelling and cancellation terms, and pick the country.
Common mistakes
- Describing rights vaguely, such as "prominent logo placement", with no size, number or place.
- Leaving out what happens if the event is cancelled, postponed or changed.
- Forgetting the labelling of sponsored posts, which leaves both sides exposed.
- A payment schedule that does not add up to 100 %, or dates that do not match the event.
- Granting exclusivity so broad that the sponsored party cannot work with any other business.
Steps at a glance
- Fill in
- Check the preview
- Save as PDF, Word or Excel
Country versions
Pick the country you need. Each version uses the wording and layout commonly found there; a version marked “check with local advice” should be read by someone who knows the local rules before it is used.
- International (XX): Written in English, Korean, Japanese, German
- United States (US): Written in English – check with local advice
- United Kingdom (GB): Written in English – check with local advice
- Korea (KR): Written in Korean, English – check with local advice
- Japan (JP): Written in Japanese, English – check with local advice
- Germany (DE): Written in German, English – check with local advice
Designs
The same form in several designs. The fields and the wording stay the same; only the look changes.
- Formal
- Executive
- Classic
- Plain (black and white)
- Minimal
- Ledger
- Modern
- Compact
- Side band
- Warm
- Boxed form
- Banner
Your details fill it in
Fields that ask for your name, address or company details are filled from My details, so you do not type them again; you can still change any field for one form. Signed in, your details stay in your account; otherwise they stay in this browser only. A passport, identity or social security number is never saved.
Guides to read next
Questions
- Is a sponsorship fee a donation?
- Usually not. If the sponsor receives advertising or other benefits in return, the payment is normally treated as the price of those benefits, and the tax treatment can differ from a gift. Ask a tax adviser how it applies to you.
- Do both sides need to sign?
- Yes. Print the agreement for signature, or download the Word file to add your own terms. Check which form of signature your country and your counterparty accept.
- What does the conduct clause do?
- It lets one side end the agreement if the other, or someone closely tied to the event, seriously damages its reputation. It protects both sides, but the wording is general, so adapt it if you need specific examples.
- Can I change the template?
- Yes, download it as a Word file and edit it. It is a general template, not legal advice, so for large sums or unusual rights ask a lawyer to review the final text.
- Is this form legal, tax or accounting advice?
- No. It is a template: it gives you the usual structure and wording, not advice. Rules differ by country and case, so have someone qualified read anything that matters before you sign, send or file it.
- Which countries and designs does it come in?
- It comes in 6 country versions: International, United States, United Kingdom, Korea, Japan, and Germany. 12 designs.
Want it signed online instead? With E-Contracts you fill in the sample contract and send it by secure link for a simple electronic signature. Open the Sponsorship agreement (event, team or content) sample contract
A form is a template, not legal, tax or accounting advice. Rules differ by country and case.