Influencer / Creator Contract
An agreement between a brand and a creator: deliverables by platform and date, a fee schedule that adds up, a licence for the content, exclusivity, approval rounds, the advertising disclosure and removal of content, with the rules of your country.
Free. Fill in, print, save as PDF or download as Word without an account. Saving to your account needs a free account.
Country versions
- International
- United States *
- United Kingdom *
- Korea *
- Japan *
- Germany *
* check with local advice
A template, not advice.
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What it is
An influencer or creator agreement sets out what a brand pays a creator for and what each side may do with the result. Most disputes in this field come from the same few gaps: nobody wrote down how many posts, on which platform and by when; the brand reuses a video in ads the creator never priced; a post goes live without the label that tells the audience it is advertising; or payment waits on an approval that never comes.
This template covers those points. A deliverables table takes the platform, format, count, fee per piece and publish-by date and works out each amount and the totals. The fee section adds an optional fee for paid-advertising use and a bonus, then splits the total into a deposit and a balance. The Creator keeps the copyright and licenses the Content to the Brand for a set period, in named places and channels. Exclusivity, rounds of changes, response times, reporting, how long the content stays online and when it must be removed are all values you set. A clause on advertising disclosure is in every version, and the country versions add the local rule: the FTC Endorsement Guides in the United States, the ASA and CMA in the United Kingdom, the Fair Labeling and Advertising Act in Korea, the stealth marketing rule in Japan, and the UWG, DDG and MStV in Germany. It is a general template, not legal or tax advice.
When to use it
- A brand books one or more creators for a campaign and wants fees, dates and rights in writing.
- A creator wants to propose clear terms instead of accepting a brief by message.
- You want to fix the licence period and any paid-ads use before the content is made.
- An agency needs one contract that works for creators in several countries.
How to fill it in
- Fill in the brand (from your saved company details), the creator and the creator’s channels.
- Name the campaign, paste the brief and set the effective date.
- List the deliverables with platform, format, count, fee per piece and publish-by date. The amounts and totals add up.
- Choose the currency, the deposit and the payment period; add a bonus, expenses, free products or paid-ads use if they apply.
- Set the licence period, channels and territory, editing and exclusivity, then the rounds of changes, response times, the label and the removal periods.
- Enter the governing law and courts, read the country notes, and print the contract or download Word or Excel.
Common mistakes
- Describing the deliverables loosely, such as “some posts”, with no count, platform or date.
- Forgetting paid use: turning a post into an ad is a separate use that should be agreed and priced.
- Leaving out the disclosure label, or agreeing wording that the local rules do not accept, such as “thanks to” on its own in the UK.
- Setting no limit on rounds of changes, so approval never ends.
- Granting a licence “forever and worldwide” for a one-off fee when you meant six months in one country.
- Treating the template as a guarantee. Check the disclosure, tax and copyright rules of the countries involved.
Steps at a glance
- Fill in
- Check the preview
- Save as PDF, Word or Excel
Country versions
Pick the country you need. Each version uses the wording and layout commonly found there; a version marked “check with local advice” should be read by someone who knows the local rules before it is used.
- International (XX): Written in English, Korean, Japanese, German
- United States (US): Written in English – check with local advice
- United Kingdom (GB): Written in English – check with local advice
- Korea (KR): Written in Korean, English – check with local advice
- Japan (JP): Written in Japanese, English – check with local advice
- Germany (DE): Written in German, English – check with local advice
Designs
The same form in several designs. The fields and the wording stay the same; only the look changes.
- Formal
- Executive
- Classic
- Plain (black and white)
- Minimal
- Ledger
- Modern
- Compact
- Side band
- Warm
- Boxed form
- Banner
Your details fill it in
Fields that ask for your name, address or company details are filled from My details, so you do not type them again; you can still change any field for one form. Signed in, your details stay in your account; otherwise they stay in this browser only. A passport, identity or social security number is never saved.
Guides to read next
Questions
- Who owns the content under this agreement?
- The Creator keeps the copyright, and the Brand receives a licence for a period, places and channels you name. That is a common and simple structure. If the brand needs to own the content outright, that is a transfer of rights with its own legal rules in each country, so get advice before you change the template.
- Do I have to label the posts as advertising?
- In the countries covered here the rules point the same way: where a post is paid for or a product is given in return, the audience has to be able to tell. The agreement therefore commits both sides to a clear label at the start of the post, and each country version names the local rule. The details differ, so check them for your channels.
- How are the deposit and the balance worked out?
- Each deliverable’s amount is its count times its fee per piece. The total adds the paid-ads fee, if there is one, and the bonus. The deposit is the percentage you set of that total, rounded to the currency, and the balance is what remains. Change a count or a fee and every figure follows.
- Can the agreement be signed electronically?
- You can print it and sign on paper, or use the text as the basis of a contract that you send for e-signature. Whether an electronic signature is enough for a given contract depends on the country and the document, so check that for your case.
- Is this form legal, tax or accounting advice?
- No. It is a template: it gives you the usual structure and wording, not advice. Rules differ by country and case, so have someone qualified read anything that matters before you sign, send or file it.
- Which countries and designs does it come in?
- It comes in 6 country versions: International, United States, United Kingdom, Korea, Japan, and Germany. 12 designs.
A form is a template, not legal, tax or accounting advice. Rules differ by country and case.