Sponsorship agreement template

Sponsorship Agreement

Parties: Sponsor · Sponsored Party

1. Purpose

The Sponsor supports the activity described below by paying the sponsorship fee or providing the sponsorship described here, and in return receives the visibility and benefits listed in this agreement. The Sponsored Party accepts the sponsorship on the terms of this agreement. The sponsorship is support for the activity; the Sponsor does not take part in running it.

2. The sponsored activity

The sponsored activity is: [[Name and description of the event, team, season, channel, series or project]]

Place, dates and expected audience: [[Place or channels, dates or period, expected number of attendees, viewers or followers]]

The Sponsored Party organises and carries out the activity at its own responsibility, with the care a careful organiser uses, and keeps the Sponsor informed of material changes.

3. Sponsorship fee

The Sponsor provides the sponsorship shown in the price schedule of this contract, which may be money, goods, services or a mix: [[Amount and currency, or the value and description of goods and services]]

Where the sponsorship is in goods or services, the price schedule states their agreed value, and the Sponsored Party uses them for the activity as described. The Sponsor pays on the payment terms stated in this contract.

4. Sponsor’s benefits

The Sponsored Party gives the Sponsor these benefits: [[Logo placement, mentions, banners, tickets or passes, social media posts, speaking slot, product display or other benefits, with quantity and size]]

Benefits that are not listed here are not included. The Sponsored Party delivers each benefit in the quality and at the time agreed, and within [[14]] days after the activity sends the Sponsor proof of the main benefits, such as photographs, links or statistics.

5. Sponsored Party’s duties

The Sponsored Party holds the activity as described, tells the Sponsor without delay of anything that could seriously affect it, names this contact person for the Sponsor: [[Name and contact details of the Sponsored Party’s contact person]], and keeps the Sponsor’s materials and products that it receives in good order. It does not present the Sponsor as the organiser or as responsible for the content of the activity, and does not give the Sponsor’s benefits to another party.

6. Logos and brand use

Each party may use the other’s name, logo and trademarks only to carry out this sponsorship, in the form and under the guidelines the other party provides, and acquires no rights in them.

Before each use of the Sponsor’s marks in print, on screen or online, the Sponsored Party sends the Sponsor a sample for approval at least [[5]] days ahead. The Sponsor approves it or asks for changes within [[3]] business days, and silence counts as approval.

When this agreement ends, each party stops using the other’s marks, except in material that has already been published or printed and cannot reasonably be withdrawn.

7. Advertising rules and disclosure

Both parties comply with the advertising, broadcasting, platform and consumer rules that apply to the activity and to the sponsor messages. Where a post, broadcast or announcement is paid for or supported by the Sponsor, it makes that relationship clear in the way the rules that apply where it is seen require.

The Sponsor tells the Sponsored Party in good time if its products or services are subject to advertising restrictions, such as for age or content, and the Sponsored Party takes them into account in its materials and its audience. The Sponsor is responsible for the truth of its own claims.

8. Category exclusivity

[[Optional: keep or delete this clause]] For this activity the Sponsored Party does not accept another sponsor, and does not give another sponsor the same benefits, in this category: [[Product category]]

The Sponsor accepts that sponsors from other categories may be accepted. This clause concerns this activity only; it does not restrict either party’s other business.

9. Changes, postponement and cancellation

If the Sponsored Party postpones the activity, it offers the Sponsor a new date and the benefits are given then. If the Sponsored Party cancels the activity, or cannot deliver a main benefit for reasons within its control, it refunds the part of the fee that relates to what is not delivered or gives equal replacement benefits that the Sponsor accepts.

If the activity cannot go ahead for reasons beyond both parties’ control, they agree in good faith on a new date, or the part of the fee that relates to what is not delivered is dealt with as follows: [[refunded / credited towards a later activity]]

If the Sponsor cancels for a reason that is not stated in this agreement, it pays [[50]]% of the fee, and anything it has already paid above that is refunded to it.

10. Conduct and reputation

Each party avoids conduct that would seriously damage the other’s reputation in connection with this sponsorship. If a party acts unlawfully or makes a public statement that seriously damages the relationship, and does not put it right within [[7]] days of being asked to where it can be put right, the other party may end this agreement by notice in writing or in electronic form. The fee is then settled in proportion to the benefits already delivered.

11. Audience data

Neither party receives the other’s customer, attendee or follower data unless this agreement, or the law and the person concerned, allow it. Where the parties agree to share data from a contest, registration or ticket sales, they state here what is shared, for what purpose and under whose responsibility: [[None, or the data to be shared and its purpose]]

Each party follows the data protection law that applies to it.

12. Term and termination

This agreement starts on the effective date and runs until the sponsored activity or period described above has ended and the benefits have been delivered and paid for. It can be renewed only by agreement of both parties in writing or in electronic form. Either party may end it early by notice if the other seriously breaches it and does not remedy the breach within [[14]] days of being asked to; the fee is then settled in proportion to the benefits delivered.

13. Safety, insurance and liability

The Sponsored Party is responsible for the safety of the activity and of the people who take part in or attend it, and for the permits, licences and insurance that the law requires for it. It holds liability insurance for the activity as follows: [[Cover and amount, or none]] The Sponsor is responsible for its own materials, products and statements.

Each party is liable for damage it causes by breaching this agreement, as the law provides. Except for intent, gross negligence, personal injury or where the law does not allow a limitation, each party’s total liability under this agreement is limited to the sponsorship fee.

14. Independent parties

The parties are independent. This agreement creates no partnership, joint venture, agency or employment between them, and neither party may make commitments for the other. Each party is responsible for its own staff, taxes and permits.

15. Governing law and disputes

This agreement is governed by the law stated under Governing law. The parties will first try to settle any dispute in good faith. Otherwise the courts stated under Jurisdiction decide, unless mandatory law provides otherwise.

Payment terms

The Sponsor pays [[50]]% of the sponsorship fee on signing and the rest [[before the activity / within 14 days after the activity]], by bank transfer to the account stated on the invoice.

Governing law

[[Country or state whose law applies]]

Jurisdiction

[[Courts that decide disputes, e.g. the courts of your city]]