Social media management agreement template

Social Media Management Agreement

Parties: Manager · Client

1. Purpose

The Client engages the Manager to run the Client’s social media accounts described below, and the Manager accepts the engagement on the terms of this agreement. The accounts, the followers and the brand remain the Client’s; the Manager plans, creates and publishes content and looks after the community on the Client’s behalf.

2. Services and platforms

The Manager provides the following services:

[[Describe the services and deliverables]]

The services cover these platforms and accounts: [[Platforms and account names]]

Paid advertising, influencer campaigns, website work, photo or video shoots beyond the agreed content and work on other accounts are outside this agreement unless the parties agree on them, with a fee, in writing or in electronic form.

3. Posting frequency and content calendar

The Manager publishes [[Number]] posts per week on each account and [[Number]] stories or short videos per week, following a content calendar. The Manager sends the calendar for the coming [[month]], with the draft posts, captions and images, at least [[5]] business days before it starts. Posting times follow the audience data of each account; the Client may name dates that must be covered or avoided.

4. Content approval and client materials

The Client approves the calendar and the drafts, or asks for specific changes, within [[3]] business days of receiving them; if the Client does not respond in that time, the Manager may publish them as drafted. One round of changes per calendar is included; further rounds are a change to the services.

The Client provides on time the brand guidelines, product information, prices, photos and other materials the content needs, and confirms that it has the rights to use what it supplies. Urgent posts outside the calendar are published only on the Client’s request in writing or in electronic form.

5. Account access and credentials

Wherever a platform allows it, the Client gives the Manager access through the Manager’s own role or user account with the permissions the services need, so that no password is shared.

Where a password must be shared, the Client provides it through a password manager or another secure channel, keeps the two-factor authentication, recovery email and phone number of the account in its own name and does not pass them to the Manager.

The Manager keeps all credentials confidential, uses them only for the services, does not change the account’s ownership, recovery or billing details and tells the Client without delay of any login it did not make. On termination, the Client revokes the Manager’s access and changes any shared password.

6. Community replies

The Manager monitors comments and direct messages on the accounts on business days and replies within [[24]] hours in the tone the Client has approved. It answers routine questions from the information the Client has supplied, and passes complaints, refund or warranty claims, press or partnership enquiries, legal threats, safety issues and anything that could become a crisis to [[Client contact]] within [[2]] hours of noticing them.

The Manager does not promise refunds, prices or delivery dates the Client has not confirmed. It hides or deletes only spam, abuse and content that breaks the platform’s rules, and keeps a note of what was removed.

7. Reporting

By the [[7th]] day of each month, the Manager sends a report for the previous month per account: posts published, followers gained and lost, reach, engagement, the best and weakest content, community themes and what the Manager proposes for the next month. The figures are those of the platforms’ own statistics.

8. No guaranteed growth

Follower numbers, reach and engagement depend on the platforms’ algorithms, the Client’s products and offers, the audience and events outside the Manager’s control. The Manager promises to perform the services with professional skill and care, not any number of followers, views, enquiries or sales. The Manager does not buy followers, likes, comments or views and does not use engagement groups or automation the platforms forbid.

9. Platform rules

Both parties follow the terms of use, community guidelines and advertising rules of each platform. The Manager publishes nothing that is unlawful, misleading or infringes third-party rights, and tells the Client if a request would do so.

If a platform changes its features or rules so that part of the services can no longer be performed as agreed, the parties adjust the services in writing or in electronic form. A restriction or suspension of an account that is not caused by the Manager’s breach of this agreement is not the Manager’s responsibility; the Manager helps the Client with the appeal.

10. Ownership of content and accounts

The accounts, their followers, messages, statistics and history belong to the Client.

When the Client has paid the fees for the month in which it was made, the content created for the Client passes to the Client or, where the applicable law does not allow a transfer, the Client receives an exclusive, perpetual licence to use it. Stock images, music and fonts are licensed in the Client’s name or under licences the Manager names in the calendar.

The Manager keeps its templates, tools, processes and know-how, and may show published content in its portfolio and name the Client as a reference unless the Client objects in writing or in electronic form.

11. Fees and payment

The Client pays the monthly fee shown in the price schedule of this contract, in advance, on the payment terms stated in this contract. Paid promotion of posts is not included: the Client pays the platforms directly, or approves a monthly boost budget of [[Amount and currency]] that the Manager spends from the Client’s own advertising account. If a payment is more than [[7]] days late, the Manager may pause posting and community replies after notifying the Client.

12. Term and notice

This agreement starts on the effective date and runs for an initial term of [[3]] months, then month by month until either party ends it with [[30]] days’ notice in writing or in electronic form.

On termination, the Manager publishes the posts already approved for the notice period, hands over the content calendar, the approved but unpublished content, the source files it holds for the Client and a final report, and the Client removes the Manager’s access.

13. Liability

Except for intent, gross negligence, personal injury or where the law does not allow a limitation, each party’s total liability under this agreement is limited to the fees paid or payable under it in the [[12]] months before the claim. The Client is responsible for the accuracy and lawfulness of the information and materials it supplies and for the products and offers the content promotes.

14. Independent parties

The parties are independent businesses. This agreement does not create an employment, partnership or agency relationship. The Manager may not make commitments in the Client’s name beyond the replies this agreement allows, and may work for other clients. [[Optional: keep or delete this sentence]] While this agreement lasts, the Manager does not run the social media accounts of a direct competitor of the Client in [[Product category]].

15. Governing law and disputes

This agreement is governed by the law stated under Governing law. The parties will first try to settle any dispute in good faith. Otherwise the courts stated under Jurisdiction decide, unless mandatory law provides otherwise.

Payment terms

The monthly fee is payable in advance within [[7]] days of receiving the invoice, by bank transfer to the account stated on the invoice.

Governing law

[[Country or state whose law applies]]

Jurisdiction

[[Courts that decide disputes, e.g. the courts of your city]]