Influencer collaboration agreement template

Influencer Collaboration Agreement

Parties: Creator · Brand

1. Purpose

The Brand engages the Creator to create and publish content about [[Product, service or campaign]] on the Creator’s own channels, and the Creator accepts the engagement on the terms of this agreement. The Creator speaks in their own voice: the Brand buys content and its publication, not control over the Creator’s channels.

2. Content and deliverables

The Creator will create the following content (the “Content”) and publish it on the following platforms and accounts:

[[Describe the services and deliverables]]

For each piece the parties state the platform, the account, the format (post, video, story or other) and, where it matters, the minimum length. Content not listed here is outside this agreement unless the parties agree on it in writing or in electronic form.

3. Content approval

The Creator sends the Brand a draft of each piece (script, caption, image or cut) at least [[5]] days before its publication date. The Brand approves it or asks for changes once, in writing or in electronic form, within [[3]] business days; if the Brand does not respond in that time, the draft is approved.

The Brand may ask for changes to correct facts about its products, to meet legal or platform requirements and to match the agreed brief; it does not rewrite the Creator’s own style or opinions. A second round of changes is a change to the services.

4. Publication and duration

The Creator publishes each piece on the agreed date: [[Publication dates or window]]

A date moves only if both parties agree, or if the platform is down or an event makes publication plainly inappropriate; in that case the Creator publishes within [[3]] days afterwards.

The Creator keeps each piece publicly visible on the account for at least [[90]] days after publication and does not delete, archive or materially edit it in that period without the Brand’s agreement, except to correct a legal or platform problem. Stories and other formats that expire by design stay up for their natural duration.

5. Disclosure of the paid relationship

Each piece of Content clearly discloses that it is paid or sponsored by the Brand, in the way the platform’s rules and the advertising rules that apply where the Content is seen require (for example the platform’s paid-partnership label or a visible “ad” marking at the start). The Creator is responsible for placing the disclosure; the Brand may ask for a correction, and the Creator makes it without delay.

The Creator describes the Brand’s products only on the basis of their own experience and the information the Brand has supplied, and makes no claims about effects, prices or awards that the Brand has not confirmed in writing or in electronic form.

6. Brief, products and materials

The Brand provides the brief, the key messages, the hashtags and mentions to use, the brand assets and [[Products or services made available for the Content]] by [[Date]]. Products sent for the Content [[remain with the Creator / are returned within 14 days]]; where they form part of the fee, their value is stated in the price schedule. The Brand is responsible for the accuracy of the product information it supplies and for its right to use the brand assets.

7. Usage rights

The Creator keeps the copyright in the Content. From publication, the Brand may share, repost and embed the Content on its own social media accounts and website, naming the Creator, for [[12]] months.

Any other use, in particular paid advertising, boosting or whitelisting of the Content, use in shops or printed material, or editing beyond cropping and resizing, requires the Creator’s agreement in writing or in electronic form and a separate fee set out in the price schedule.

The Brand does not use the Creator’s name, image or voice outside the Content itself. The Creator grants no rights in music, fonts or other third-party material in the Content beyond what the platform’s licence allows.

8. Exclusivity

[[Optional: keep or delete this clause]] From the first publication date until [[30]] days after the last one, the Creator does not publish paid content for products that compete directly with [[Product category]]. This does not restrict content that was published or agreed before this agreement, and the Brand cannot extend the exclusivity without agreeing a further fee.

9. Performance reporting

Within [[7]] days of each publication, and again [[30]] days after the last one, the Creator sends the Brand screenshots or exports of the platform’s own statistics for each piece: reach, impressions, views, engagement and, where the platform shows them, link clicks. The figures are the platform’s, and the Creator does not guarantee any level of reach, engagement, followers or sales. What the Creator promises is to create and publish the Content as agreed.

10. Fees and payment

The Brand pays the fees shown in the price schedule of this contract. Unless the price schedule says otherwise, [[50]]% of the fee is due on signing and the rest after the last publication, on the payment terms stated in this contract. Where products form part of the fee, the price schedule says so. If a payment is more than [[7]] days late, the Creator may postpone the next publication after notifying the Brand.

11. Cancellation and changes

The Brand may cancel a piece of Content before its draft is approved, by notice in writing or in electronic form; it then pays [[50]]% of the fee for that piece for the work done. Once the draft is approved, the full fee for that piece is payable even if the Brand cancels.

Either party may postpone a publication once, by up to [[14]] days, for a serious reason.

The Creator may refuse to publish and end this agreement if publishing would require them to make a statement they believe to be untrue, or if the Brand becomes the subject of a public controversy that would seriously damage the Creator’s reputation. The Brand pays for the work done until then.

12. Independent creator

The Creator is an independent business and not an employee, agent or spokesperson of the Brand. The Creator decides how to produce the Content within the brief and this agreement, uses their own equipment, is responsible for their own taxes and insurance, and may work for other brands subject to the exclusivity clause. Neither party may make commitments on behalf of the other.

13. Confidentiality

The brief, the fees, unreleased products and the planned publication dates are confidential until the Content is published, and the fees stay confidential after that. Each party keeps the other party’s non-public information confidential for [[2]] years after this agreement ends. Published Content and anything the Brand itself has made public are not confidential.

14. Liability

The Brand is responsible for the product information and brand assets it supplies; the Creator is responsible for the Content being their own work and for statements that go beyond that information. Except for intent, gross negligence, personal injury or where the law does not allow a limitation, each party’s total liability under this agreement is limited to the fees payable under it.

15. Governing law and disputes

This agreement is governed by the law stated under Governing law. The parties will first try to settle any dispute in good faith. Otherwise the courts stated under Jurisdiction decide, unless mandatory law provides otherwise.

Payment terms

Payment within [[14]] days of receiving an invoice, by bank transfer to the account stated on the invoice.

Governing law

[[Country or state whose law applies]]

Jurisdiction

[[Courts that decide disputes, e.g. the courts of your city]]