Brand ambassador agreement template

Brand Ambassador Agreement

Parties: Brand · Ambassador

1. Purpose

The Brand engages the Ambassador to represent and recommend the following to the public for the term of this agreement, and the Ambassador accepts: [[Brand, products or services]]

The Ambassador speaks in their own voice: the Brand buys the Ambassador’s time, appearances and content, not control over what the Ambassador truly thinks.

2. Ambassador activities

During the term the Ambassador does the following: [[Posts, videos, appearances, events, product use, interviews or other activities, with the number per month or per term]]

Activities that are not listed here are outside this agreement unless the parties agree on them in writing or in electronic form. The parties agree the dates and details of each appearance or piece of content in advance.

3. Honest endorsement

The Ambassador says only what they believe, and only about products and services that they have actually used or know well enough to talk about. The Brand gives the Ambassador accurate information about its products and does not ask the Ambassador to make a claim that is false or that the Ambassador cannot support.

If the Ambassador stops using a product or changes their opinion of it, they tell the Brand and from then on do not present it as their own recommendation.

4. Disclosure of the relationship

Every endorsement, post, appearance or interview by the Ambassador about the Brand makes clear that the Ambassador has a relationship with the Brand (payment, free products, discounts or commission), in the way the rules that apply where it is seen or heard require, such as the platform’s paid-partnership label or a clear spoken or written note at the start.

The Ambassador is responsible for placing the disclosure, and the Brand gives the Ambassador a short written guide to it on request. The Brand may ask for a correction, and the Ambassador makes it without delay. Neither party presents paid content as independent or unpaid.

5. Brand guidelines and approval

The Brand gives the Ambassador its brand guidelines, key messages and permitted claims. The Ambassador sends the Brand a draft of each piece of content at least [[3]] days before it goes live, and the Brand approves it or asks for changes within [[2]] business days; if the Brand does not respond in that time, the draft is approved.

The Brand may ask for changes to correct facts, to meet legal or platform requirements and to match the guidelines; it does not rewrite the Ambassador’s own voice or opinions.

6. Fees, products and expenses

The Brand pays the fees shown in the price schedule of this contract, if any, and provides these products or benefits: [[Fee, products, discounts, commission or other benefits, or none]]

Products supplied for the Ambassador’s own use [[stay with the Ambassador / are returned at the end of the term]].

The Brand reimburses the Ambassador’s reasonable expenses for appearances, such as travel and accommodation, against receipts, if the Brand approved them beforehand. Each party handles the tax on its own income and benefits.

7. Rights to name, image and content

The Ambassador keeps the copyright in the content they create. For the term, the Brand may share and repost the Ambassador’s content on its own channels and website, naming the Ambassador, and may use the Ambassador’s name, image and voice in these materials: [[Materials where the name, image or voice may be used, e.g. social channels, website, shop, printed material, paid advertising]]

Any other use, such as merchandise, a different advertising use, editing beyond cropping and resizing, or use after the term, needs the Ambassador’s agreement in writing or in electronic form and a fee set out in the price schedule.

After the term the Brand stops using the Ambassador’s name, image and voice in new promotion within [[30]] days, and may leave material that is already published on its own channels in place unless the Ambassador reasonably asks for it to be taken down.

8. Conduct

Each party avoids conduct that would seriously damage the other’s reputation in connection with this agreement.

If the Ambassador acts unlawfully or makes a public statement that seriously damages the Brand, and does not put it right within [[7]] days of being asked to where it can be put right, the Brand may suspend the Ambassador’s promotion or end this agreement under Term, renewal and termination. The Ambassador may end this agreement in the same way if the Brand acts unlawfully or becomes the subject of a public controversy that would seriously damage the Ambassador’s reputation.

The Ambassador’s private life and lawful opinions on other matters are their own.

9. Other work

The Ambassador may work with other brands and keeps their own business and profession. During the term the Ambassador does not feature a product of a direct competitor of the Brand in the same piece of content or at the same appearance, and tells the Brand before accepting a long-term role as ambassador for a direct competitor in this category: [[Product category]]

This clause does not restrict the Ambassador’s other work, and it does not apply after the term ends.

10. Ambassadors under the age of majority

If the Ambassador is under [[18]] years old, or under the age at which they can enter this agreement on their own where they live, a parent or legal guardian also signs this agreement as a further party and confirms that they have the authority to agree to it. Parent or guardian: [[Name of parent or guardian and relationship]]

The Brand does not rely on a minor’s signature alone, follows the rules that apply to work, working hours and content involving minors, and does not ask a minor to take part in anything unsuitable for their age. Payments are made, as far as the law that applies allows, to the person or account that the parent or guardian names.

11. Confidentiality

The Ambassador keeps the Brand’s non-public information, such as unreleased products, campaign plans and the terms of this agreement, confidential until the Brand makes it public, and for [[2]] years after this agreement ends. The Brand keeps confidential the Ambassador’s non-public information that it learns through this agreement, such as private contact details and unpublished plans.

Published content and information that a party has made public itself are not confidential. This clause does not prevent the disclosure of the relationship that Disclosure of the relationship requires.

12. Term, renewal and termination

This agreement starts on the effective date and runs for [[12]] months. It then renews for [[12]] months at a time unless either party gives notice in writing or in electronic form at least [[30]] days before the end of a period. Either party may end it earlier by notice if the other seriously breaches it and does not remedy the breach within [[14]] days of being asked to.

When it ends, the Ambassador stops presenting themselves as the Brand’s ambassador within [[14]] days, the parties settle fees and expenses up to the end date, and the Ambassador returns the Brand’s materials.

13. Independent ambassador

The Ambassador is an independent person or business and not an employee, agent or spokesperson of the Brand with authority to bind it. The Ambassador decides how to carry out the activities within this agreement and the brand guidelines, uses their own equipment, and is responsible for their own taxes and insurance. Neither party may make commitments on behalf of the other.

14. Liability

Each party is liable for damage it causes by breaching this agreement, as the law provides. The Brand is responsible for the accuracy of the product information and materials it supplies; the Ambassador is responsible for the content being their own work and for statements that go beyond what the Brand has supplied.

Except for intent, gross negligence, personal injury or where the law does not allow a limitation, each party’s total liability under this agreement is limited to this amount: [[Maximum amount, e.g. the fees payable under this agreement in the 12 months before the claim]]

15. Governing law and disputes

This agreement is governed by the law stated under Governing law. The parties will first try to settle any dispute in good faith. Otherwise the courts stated under Jurisdiction decide, unless mandatory law provides otherwise.

Payment terms

The Brand pays the Ambassador’s fee within [[14]] days of receiving an invoice, by bank transfer to the account stated on the invoice.

Governing law

[[Country or state whose law applies]]

Jurisdiction

[[Courts that decide disputes, e.g. the courts of your city]]